By: Spike Jones
Greetings Chris, Allow me to clarify re: Brains on Fire. For the “no Latin roots” part, you’re exactly right. We don’t have Latin majors on staff that find a root and then we form a name around it. As...
View ArticleBy: Conversition
Great post! As domains get snapped up, we find ourselves getting more and more creative. We had to get creative with some of our own names like Conversition, MatterMeter and Evolisten. In the end, as...
View ArticleBy: JP
Hey there, really enjoyed this article. I certainly subscribe to the meaningful naming convention over the shorter name. I mean if you’re talking about searching on a meaningful phrase – which many...
View ArticleBy: David Lavietes
Nice post. Things are moving so fast these days, by the time you can formulate a rule it’s probably not true anymore. One place where I disagree, though (although possibly more properly with Seth Godin...
View ArticleBy: Brandon Zylstra
The bogus advice from Heckler et al is probably intended mostly to make the hearer feel unable to come up with a name on his own, and thus to bow before the experts and pay lots of money for them to do...
View ArticleBy: Khang Vo
I am actually working on the name for my own company. This lesson help me to narrow down much. And, I heard from somebody else that you should also consult people to make sure that your company name...
View ArticleBy: Sam Cook
I think the point about empty vessel is to avoid names that carry too much meaning with regards to people. Cinnabon is fine because it’s what the sell, KKKrackers might not be so good because you...
View ArticleBy: Carolyn
I’m not sure I agree that the not-yielding-many-google-results bit is a myth. Yes, it’s being first in the rankings that matters most, and yes, having that domain will help a lot, but if there are a...
View ArticleBy: Namechk
Great post. I think it is important that the name of your company is one that can be registered at most of the top social media sites as well. If you can’t get the Twitter or Facebook accounts it will...
View ArticleBy: artp
There may or may not be a connection, but when ARPAnet started up, there was a 7 letter limit on domains and hosts. The reason was that some systems on this early Internet couldn’t handle names over 7...
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